VI BUILDS DIGITAL SPACES
Systems that make sense and hold up under real use.
Web design, front-end build, and UX structure for clear, usable digital experiences.
Built in HTML, CSS and JavaScript for full control over structure, behaviour,
and performance.
- Web design
- Front-end development (HTML, CSS, JS)
- UX structure and content hierarchy
- Landing pages and conversion flow
- Tracking and performance analysis
- BSc Computer Science (2:1)
- MA Web Design (in progress)
Illustration Archive
Work
studio and experiments
Personal site built in HTML, CSS and JavaScript. Full control over structure, performance, and behaviour at platform level.
How & Why
Typesetting-led project focused on readability, hierarchy, and pacing. Layout decisions follow the argument of the text and not decoration.
Alf's Cycles
Five-page responsive website designed to improve clarity and reduce friction in user navigation. Content hierarchy and layout decisions structured around user intent.
Web Rebellion Project
MA major project exploring a critical design brief through a full UX process.Includes research, personas, journey mapping, rapid iteration, and usability testing.
About
I build digital systems that are clear, usable, and built to last. Here's the short version of my life, with minimal emotional damage.
-
1992
Born
Sardinia delivered a ray of sunshine with excellent hair potential.
Grew up somewhere small, with a lot of time to observe and understand how things work.- Sardinia
- Origins
-
1996
Fell in love with London
Decided my personality needed more accents.
I was fascinated seeing my aunties travelling back and forth from London, when I grow up I want to be exactly like them!- Curiosity
- Big plans
-
1999
Only child era ends
My sister arrived. Allegedly "cute", dfinitely a strange creature.
Learned to adapt, negotiate, and deal with unpredictable variables.- Negotiation
- Resilience
-
2012
Moved to London
Dream executed. Reality loaded. Kept going anyway.
Relocated independently and adapted to a faster, more demanding environment.- London
- Independence
-
2013
Hairdressing
Creative with customer service skills and very sharp scissors.
Worked directly with clients, translating vague requests into clear outcomes. Built communication skills, attention to detail, and consistency under pressure.- Client comms
- Precision
- Creative execution
-
2014
Nicole was born
A cute little potato.
Time became structured. Learned to prioritise and organise around constraints.- Organisation
- Time systems
-
2015
A lot of hobbies
Surfing, painting, hiking, bouldering.
Exploration phase. Built creative habits and a strong tolerance for trial and error.- Pattern spotting
- Creative practice
- Endurance
-
2017
Virtual Assistant
Admin support, content uploads, simple page updates.
First exposure to CMS platforms and digital workflows. Started understanding how content, structure, and systems connect behind the interface.- Content uploads
- CMS
- Wordpress updates
- Workflows
-
2018
Gabriel was born
The most amazing little human.
Complexity increased. Efficiency became necessary.- Prioritisation
- Logistics
-
2018
Operations Manager
Managed operations across websites, email activity, and platform systems.
Focused on improving workflows, reducing friction, and maintaining reliable performance.- Ops
- Site updates
- Email activity
- Platform support
- UX upkeep
-
2020 - ongoing
Started Vitek
Designing and building websites with a focus on clarity, usability, and performance.
Implemented automation across onboarding, forms, and communication to reduce manual work.- WordPress
- Landing pages
- Responsive
- UX
- A11y awareness
- HTML/CSS
- SEO basics
- Performance
- Analytics
- Forms + tracking
- CMS integrations
- Hosting
- DNS
- Redirects
- Domains
- Troubleshooting
- Adobe
- Affinity
-
2023–2025
Ads Manager
Worked across Meta ads with a focus on tracking accuracy and conversion flow.
Identified and resolved gaps between ads, landing pages, and data reliability.- Meta ads
- Tracking QA
- Landing page review
- Reporting
- Performance alignment
-
2025
BSc Computing & IT (2:1)
Better late than never. Also: yes, I did the hard modules.
Built a strong technical foundation in problem solving, systems thinking, and digital architecture.- Systems thinking
- Problem solving
- Technical depth
-
Sep 2026
MA Web Design
Yep. Still going. I clearly enjoy deadlines.
Focused on design systems, content structure, and UX decision-making.- Design systems
- Content strategy
- UX decisions
- End-to-end delivery
-
Now
Web + systems
Designing and building digital systems across web, UX, and automation.
Focus on clarity, performance, and reducing unnecessary complexity.- WordPress builds
- Conversion UX
- Optimisation
- Tracking
- Maintenance
Contact
Available for junior web / UX / interaction roles and freelance projects.
Send me a three-part email. It keeps things clear and saves time.
- What you're building (link if it exists)
- Your deadline (real, not aspirational)
- What "done" means (in one sentence)
If you're not sure where to start, "here's what's broken" is a valid opener.